Archive for October, 2007

Put your web site address on EVERYTHING!!!

Web Site Promotion for the Small BusinessOctober 21, 2007
Put your web address on everything… You should already have your web address on your business cards. If not, shame on you. Also, you need to put your web address on give-away items, such as pencils, pads, pens, cups, golf tees, golf balls, [...]


Promote your site with your car…

Web Site Promotion for the Small Business v2
October 20, 2007
This tip is off the wall, but it works. I am the web site manager for a martial arts school (www.stlouisselfdefense.com). One of the methods I used (not currently) was to put the web site address on the rear window of my car [...]


Measuring Page Rank

Web Site Promotion for the Small Business v2
October 19, 2007
All of this site promotion stuff is great, however, if you can’t measure your efforts, what good are they? If you spend 40 hours a week to promote your site and you gain 1 new visitor, you’ve wasted 40 hours. Promotion of your web site increases [...]


Reciprocal Links

Web Site Promotion for the Small Business v2
October 18, 2007

Did your parents ever tell you do unto others…? Today's tip has to do with doing unto others.

Reciprocal Links (aka Link Exchange) occur when you place links to another website on your site in
exchange for links back to your site from theirs. This is [...]


Email Signature

Web Site Promotion for the Small Business
October 17, 2007
Today’s tip is a simple, but often forgotten one.
What does this look like:
John A. Simpson
Owner, Simpson Properties, LLC
314-779-7821
www.simpsonpropertiesllc.com

It’s my email signature. Every email you send out, as a small business owner, should contain your web address. This will get your site [...]