Using Log Files For SEO

Posted by John

December 5, 2007

Web Site Promotion For The Small Business v2
December 5, 2007

Log files? Yes…log files. Did you know that when someone searches for something on a search engine and ends up coming to your site from the search results, the search words they typed in go from their fingers to your web site’s log file.

The log files will tell you exactly which keywords people are using to find your website. Once you have optimized a page, the log files will tell you how people are finding that page and what keywords they are searching for to get there. If you find that people are using keywords that you have not yet thought to include on a certain page, it would probably be in your best interest to further optimize that page for those keywords. You might even want to create a new page optimized for that particular term. This is
especially true if a new page would enable you to serve better information on the phrase being searched for.

In addition, by looking at how your site is found organically, you can determine whether the same keyword phrases belong in your paid search campaigns. Only choose the ones that are highly relevant. You will find
that these keyword phrases have the best conversion rate.

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© Copyright 2009, John A. Simpson. All Rights Reserved.

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