If your site is monetized, use _blank…

Posted by John

December 9, 2007

Web Site Promotion For The Small Business v2
December 8, 2007

Do your have paid ads running on your web site or blog? If so, your site is “monetized“. I was working on the Hazelwood75.com web site the other day and it hit me like a ton of bricks. We need to be using target=”_blank” whenever we place links on our site that take the user away from our site. The primary reason is that it keeps the original browser window containing our site open, which means the user has not left and there is a better chance that the user will pick up where they left off before they clicked on the link and they will keep surfing our site. The other reason is, if you have an ad engine that automatically switches the ads after a certain amount of time, and you get paid for each ad impression (each time the ad is displayed on the site), your ad impression rate will continue to climb, regardless of whether or not the user is actually looking at that particular browser window. It’s a small tweak with potentially large returns. The point is to keep the user on your site as long as possible…

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