How important is SEO to your company?

Posted by John

January 8, 2008

How important is SEO to your company? I'm finding, through personal experience, that SEO is not that important to a lot of companies. I believe this is because there is no tangible immediate gain. There is nothing that your company's decision-makers can put a finger on that can be labeled as a tangible benefit. SEO also takes time to show a result and a lot of businesses want to work on things that show an immediate benefit to the exclusion of SEO. Instant gratification has positive gains now, but no gains (and sometimes negative gains) down the road.

SEO is very important. If you want a mediocre site that just barely gets by with low ad revenues and minuscule traffic numbers, stick to the status quo. If you want a site that rocks with high traffic and high ad revenues, work on your SEO.

SEO, however, does not have to be the number 1 priority. SEO can actually be done in a relatively short amount of time each day. A couple of blog posts, a couple of comments on other blogs, and some forum posts can be enough for a day's work. There are even passive approaches, such as using the Alexa toolbar.

When writing this post, I'm reminded of a quote from the movie The Cheetah Girls, which is “Sometimes, you have to walk alone.” Maybe, when it comes to SEO, “Sometimes, you have to walk alone”.

So what's it gonna be?

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