Recycle Your Posts

Posted by John

January 10, 2008

While there are many effective ways to get more traffic and build your
ezine list, the one I’ve had the MOST success with is to submit
articles for use on other people’s websites and in their ezines.

“But wait a minute,” you say. “Aren’t I supposed to be creating great articles for MY OWN e-zine?”

Yes, you are! And after your article appears in your OWN e-zine, you
should then submit it to others. Over the past few years, I’ve found
this to be the best way to get traffic, build my list, and increase my
sales, for five reasons:

1) You can quickly gain FREE exposure to TENS OF THOUSANDS (or even
HUNDREDS of THOUSANDS) of untapped prospects at a time. There are many
high-traffic sites and ezines with high readerships that are looking
for content from people like YOU.

2) Articles let you educate and share good information with your
prospects. They also position you as an expert in their eyes, so
they’ll think of YOU as the most respected resource in your field.
(Traditional ads don’t do that for you.)

3) You have the right to promote yourself, your business, and whatever
else you want at the end of every article. And anyone using your
article must keep this information intact. (More on that in a minute.)

4) This is a tried-and-true method that will NEVER stop working, unlike
the latest and greatest gimmicks to spoof the search engines. (Try one
of those and see how quickly your traffic halts once the bottom drops
out.) Search engines love real content and will always love real
content.

5) It’s EASY, and anyone can do it!

HERE’S HOW TO GET STARTED…

1. PICK A WINNER

Browse through your archives and pick an insightful article that really
showcases your expertise. Or, if this is new to you, write a basic
article on your subject of expertise. (Not a good writer, or need help?
Hire a writer from Elance.com.)

2. POLISH IT ‘TIL IT SHINES

Publishers will not be interested in your article if it contains typos,
misspelled words, grammatical errors, or inactive Web links — these
goofs would compromise the integrity of their publications. So make
sure it’s Kosher!

3. ADD A COPYRIGHT NOTICE

At the end of the article, insert a copyright notice, dated when you
first published the article. Example:
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© Copyright 2009, John A. Simpson. All Rights Reserved.

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