Is internal linking really worth it?

Posted by John

April 5, 2008

Deep linking or internal linking seems to be a good way to make your web site/blog more balanced in the material that gets read and that gets indexed by the search engines. What you want to do is create a web of links within your own site; sort of like the way the Internet works (the World Wide Web). Here are some ways to deep link:

Create a custom error page for 404 errors and put links on that page. I have not done this yet, but it makes sense…and I’ve seen it elsewhere. Even in error, your users get something useful.
Group your best posts of the week or month together and post a summary at the end of that time period. You might even do one for the end of the year.
Including links in the footer is also another great way to connect the various pieces of your site. I’ll have to do that one too.
Start a series of posts (part 1, part 2, etc.). Link them together, and don’t forget to post ALL of the parts.
Create an FAQ for your site.

There are a lot of other ways to internally link things together. Here’s one now:

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