Above The Fold
Wikipedia describes the term “Above The Fold” as “a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is ‘above the fold’ may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day’s most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.” (source: http://en.wikipedia.org/wiki/Above_the_fold)
As it relates to the Internet, it means anything placed on the very first screen, such that no scrolling is necessary in order to get to the information. Since different people run their screens at differing resolutions, a rule of thumb, when it comes to being above the fold on the screen, is to make sure you content shows up one the first screen, assuming the screen resolution is 800X600.
In SEO, it is important for the content that will capture the user’s attention is “Above The Fold”.
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The most important part of SEO is keyword. Search engine optimization begins with the proper and optimal use of keywords and keyword phrases.
Selection of keywords is the most important step. There are many online keyword selection tools available like overture, word tracker, Google adwords etc. Use such keywords or key phrases that target your business. Analyzing each keyword for competition should also be done. When we have highly competitive keywords we usually use a combination of keywords. Secondly after keyword selection comes content. It is usually said that content is the king. Suppose you have a website that ranks high in SERP but if your site does not provide useful content or related content, then the visitor will leave your site and switch to other site. Writing keyword rich content is very fruitful in SEO process. There should be a proper ratio of the keywords and text. There should be at least 250 words of text on the home page and other pages to be optimized. Once proper keywords are optimized it easy to gain traffic.